Guardian People's Choice Awards 2016

October 11, 2016

The wait is finally over as the moment is here to announce the winners of the coveted Guardian People’s Choice Award (PCA) 2016
In conjunction with Guardian’s 49th Anniversary celebration, Guardian PCA 2016 brings the crème de la crème of brands under one roof as it awards them for their amazing products ranging from personal care and cosmetics to health care and confectionery.
The aim of the People’s Choice Awards was to award those who went above and beyond for product innovation and quality, while providing a platform for the consumers to voice out their favourites amongst the many brands in the market. Aside from rewarding recognition to the best brands and products in Malaysia, the competition also helps improve integrity for their brands as brand owners are constantly keeping up with evolving needs of customers.
Running its 16th edition this year, Guardian solidifies its status as the leading pharmacy, health and beauty retail chain in Malaysia by introducing a new online-based voting system for the People’s Choice Awards. The system allowed convenient and easy access for the people to cast their votes on 57 participating categories, where participants with the highest accurate matches won awesome weekly prizes! The competition lasted from 28 April to 25 May 2016 and featured close to 250 products from numerous household names like Maybelline, Johnson & Johnson, Nivea, and many more.
The night was definitely a merry affair as major companies and friends of Guardian had the time of their lives. We were treated with a scrumptious feast, special performances and even chances to bring more prizes home with a lucky draw! 
Too bad, i am not the lucky one :( 
Initiating the glamorous night was the opening performance by the talented electric violinist Dennis Lau, who awed the audience with his musical skill and grace. 
Congratulation to all of the winners! 
Heavyweights of the health, beauty, and pharmaceutical industry received appreciation for their most popular products, where category winners took home the sought after Guardian PCA trophy.
Aside from awarding the People’s Choice Awards to the respective winners, leading brands were saluted for their outstanding success with the Guardian’s Special Recognition award. 
GlaxoSmithKline Consumer Healthcare Sdn. Bhd. proved to be the contender of the year, and was given the nod for Best Supplier for Personal Care as well as the grand title of Best Overall Supplier. Taking home the Best Supplier for Health title is Abbott Laboratories (M) Sdn Bhd, known for providing the best range of nutritional supplements in the market. The Best Supplier for Beauty award went to the brand that proved to be the undefeated household name, Ginvera Marketing Ent.Sdn.Bhd. Remaining fresh in people’s minds and hearts, the Best Innovation title went to Reckitt Benckiser (Malaysia) Sdn. Bhd. for Dettol.
Not forgetting the consumers in their anniversary celebration, Guardian organized the Win a House contest where the lucky Grand Prize winner will receive a double-story link house at Eurema, D’Mayang Sari by Seri Pajam worth Rm489,000 plus RM9,000 worth of Guardian products to accompany the new household! The competition, running from 28th July to 28 September, also launched a nationwide Win a House road show.
For more information on Guardian People’s Choice Award, please visit www.guardian.com.my.

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