TOP micro-clean tech with anti-serum range launched

March 12, 2017

 Malaysians must be very familiar with the brand "TOP"
Taglined ‘It’s not clean until It’s Micro-Clean’, the brand is revolutionizing the Malaysian detergent industry with the introduction of its new breakthrough Micro-Clean Tech™ technology to attain next level, micro-cleaned laundry using its Anti-Sebum detergent technology.
TOP Micro-Clean Tech, has been efficiently cleaning common everyday visible stains and dirt since it was launched. However besides visible stains its Research & Development innovation has also included tackling the invisible stains and dirt that is not evident to our eyes but plays havoc with our desire to have hygienically clean clothes. 
FYI, the invisible stains that leave visible impact on our clothing caused by ‘Sebum or Body oils’ that’s naturally secreted by our body everyday especially in our hot humid weather.
This sebum often gets trapped deep in the fabric core that ordinary detergent does not remove well causing white clothes to turn yellowish and even coloured clothes to look dull.

The trapped sebum is also a nutrient source for bacteria, which can result in unpleasant odour even in clothes that has been washed. Especially seen in clothes that are worn in outdoor activities.
 The TOP Micro-Clean Tech with Anti-Sebum range includes all the functionality that TOP is famed for including its anti-malodour, anti-mite dust, antibacterial and FreshCare™ fragrance technology up to 30 days freshness after washing. 
 As part of the launch, TOP is giving back to community through its TOP Pass It On campaign so that more people can experience the benefits of its new technology.

TOP Pass It On Community campaign takes what its breakthrough technology can do – revive, refresh and renew clothes. The campaign is based on the premise that everybody deserves Micro-Clean-ed clothes, for a cleaner, happier and healthier lifestyle. This is where the campaign helps the communities at large.

The four-step Pass It On campaign will see TOP collecting and sorting pre-loved clothes given by the public, having them professionally laundered using TOP Micro-Clean Tech to refresh and revive them before having them ironed and packed. The Ministry of Women, Family and Community Development will then gift the clothes to those who can benefit from them.

To close the cycle, communities and individuals are encouraged to share your experience with at www.toppassiton.my. You can also find out more about the campaign and its locations.

Let's achieve your cleaner laundry for a happier and healthier lifestyle with TOP! 

TOP Micro-Clean Tech with anti-sebum technology is available at retailers, nationwide.
To find out more please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.

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